Research Rationale

Research Rationale: 
The target group that I have access to and have decided to use to conduct my research with is 15-19 years old. The reason I have chosen this age group is because of Pauls Wells’ research that he did that wasn't considered accurate or reliable because he didn't have enough people from each age group. The majority of people I am around are 15-19 year olds which is why I chose to use this age group. It will easy to get a good amount of people involved in my research to make it accurate and reliable when I analyse what I have got out of my research. I also think that the age group I have chosen to conduct my research with is good because you are likely to find many people within that age group that like horror and has a lot to say about it, especially people who are doing horror in media and like to watch horror in their spare time.

The types of research that I am going to use is a focus group in which I will have around 5 or 6 people telling me what they like about horror and I will show the focus group different types of horror e.g. slashers, possession horror, comedy horror.

The next piece of research I will do is film their reactions and then finish conducting my focus group and ask them which horror they preferred and why and I will ask them if anything in particular stood out to them which made the trailer good which could influence my trailer.

Another type of research I am going to do is a questionnaire. I am roughly going to try and get 15-20 people to answer the questionnaire in order to make get clear results. My questionnaire is going to focus on what makes a good horror and what people most like and least like about horror and which horror they prefer e.g. slasher, possession, etc.

The resources I’ll need to conduct my research is going to be a camera to record my focus group. I will write up my questionnaire on a word document and paste it onto my blog. Ill need to use a Mac computer to film my audiences reactions to trailers to analyse which parts of the trailer they found effective and which parts of the trailer they didn't really like. I will also need to use websites such as YouTube to get trailers for my audience to watch.